Sanrio didn't immediately respond to a request to confirm the number of records affected by the breach. The discovery of the SanrioTown information shows that it doesn't always take hackers with advanced skills to breach sensitive information, including that of children. It's unclear how much data on children is involved, and this news is eclipsed by last month's hack of user information on more than 6 million of children from toy software company VTech. However, the leaked information, which came from users all over the world, appears to include accounts for those under age 18. Sanrio said it doesn't create accounts for children under 13. "To the Company's current knowledge, no data was stolen or exposed." "In addition, new security measures have been applied on the server(s) and we are conducting an internal investigation and security review into this incident," Sanrio said in a written statement. Sanrio confirmed the data had been vulnerable in a statement on Tuesday, and that the company has secured it after investigating the problem. The data has since been secured, he added. It also contains people's names, dates of birth, genders and other identifying information, said researcher Chris Vickery.
The unprotected data doesn't simply include usernames, email addresses and passwords hints. , designed for fans of Sanrio characters like Hello Kitty, hosts all the accounts for players of a popular game called Hello Kitty Online. Personal information for fans who connect through has been sitting openly viewable on the Internet and easily accessible with the click of a mouse, no hack required, a security researcher said over the weekend. Now she's the face of a data breach that reportedly affects up to 3.3 million people. Hello Kitty is everywhere - on backpacks, shirts and notepads. Anyone who wants to play the popular multi-player game Hello Kitty Online must register on.
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